What is Curves?
Curves for Women is of a women-only gym and athletic center franchise with locations in the United States and Canada. Curves promises a supportive environment where women of all ages and body types do circuit training for 30 minutes, 3 times a week.
The Curves workout involves groups of women using a circle of machines and switching quickly from machine to machine over the course of the 30 minute workout. The machines use hydralic resistance to build strength and can quickly be adjusted be users to match their level of fitness. In addition to the strength training, the Curves workout incorporates warm-up and cooldown, an aerobic workout phase and stretching exercises.
Fitness experts believe that the Curves workout is an excellent way for novices to start out and that many find the comfortable, non-threatening environment a major draw. Most agree that supplementing the primarily strength-focused workout with some additional cardiovascular exercises, such as brisk walking, will greatly improve the results.
Curves is one of the fastest growing franchises ever, growing to over 9,000 locations in less than 10 years. It was named the best franchise of the year in 2004 by Entreprenuer magazine.